Privacy Policy

1. Information We Collect

Information you provide

• Name
• Email address
• Business or company name
• Account login information
• WhatsApp Business-related information required for service setup
• Phone numbers and WhatsApp numbers provided for business messaging services
• Billing and transaction information
• Information submitted through forms, support requests, or other communications
• Information required to configure your account and purchased services

Information collected automatically

When you visit our website or use our platform, certain technical information may be collected automatically, such as:

• IP address
• Browser and device information
• Operating system
• General usage information
• Pages visited and interactions with our website or platform
• Security and diagnostic information

2. How We Use Your Information

We may use collected information to:

• Create and manage accounts for services operated by Pralka Tech and its brands
• Provide WhatsApp Business API and messaging-related services
• Configure chatbot and automation services
• Enable WhatsApp marketing and approved messaging workflows
• Process registrations and email verification
• Send OTPs, account notifications, service notifications, and support communications
• Process payments and maintain transaction records
• Provide customer support
• Maintain, secure, and improve our website and platform
• Prevent fraud, abuse, unauthorized access, and other security issues
• Comply with applicable legal and regulatory requirements
• Communicate with you regarding services you have purchased or requested

3. WhatsApp and Business Messaging Data

Our services may involve the processing of information associated with WhatsApp Business accounts, business phone numbers, message templates, customer conversations, contacts, and messaging activity.

We process such information only to the extent necessary to provide the services requested by the customer and subject to applicable WhatsApp, Meta, Business Solution Provider (BSP), and other third-party platform policies.

Customers are responsible for ensuring that they have the necessary rights, permissions, notices, and lawful basis to upload, process, or communicate with their own customers through WhatsApp or other messaging channels.

Pralka Tech does not sell customer contact lists, customer messaging data, or personal information entrusted to us in connection with our services.

4. Payment Information

Payments for our enterprise software subscriptions and wallet recharges are securely processed through our integrated merchant partner, Razorpay Software Private Limited.

We may receive transaction-related information such as payment status, transaction reference, amount, and other information necessary for accounting, order management, refunds, and customer support.

We do not intentionally store complete payment card details on our own systems where such information is processed directly by the payment service provider.

Payment processing is subject to the applicable privacy policies and terms of the relevant payment provider.

5. Email and OTP Verification

Our customer platform may use email verification and one-time passwords (OTPs) to create accounts, verify email addresses, provide account-related notifications, and support secure access.

OTP and account-related emails may be delivered through third-party email service providers. We use the information necessary to send these communications and maintain account security.

6. Cookies and Similar Technologies

Our website and platform may use cookies or similar technologies to:

• Maintain essential website and account functionality
• Improve security
• Understand website usage
• Remember certain preferences
• Improve the user experience
• Measure marketing and website performance where applicable

You may control cookies through your browser settings. Disabling certain cookies may affect some website or platform functionality. Where implemented, this website may use Google Ads conversion tracking and remarketing tags to display tailored promotional material across the Google Display Network based on past visits to pralkatech.com.

7. Third-Party Services

We may use third-party providers to support our business and deliver services, including providers for payment processing, email delivery, WhatsApp and messaging infrastructure, cloud hosting and technical infrastructure, website analytics, security and fraud prevention, customer support, and other services necessary to operate our platform.

These providers may process information on our behalf or independently according to their own applicable policies and terms. Your use of third-party services may also be subject to the policies of those providers, including Meta/WhatsApp and payment providers.

8. Data Sharing

We do not sell or rent your personal information. We may share information when reasonably necessary with:

• Service providers that help us operate our business
• WhatsApp, Meta, BSPs, and messaging infrastructure providers where required to provide the requested services
• Payment providers for processing transactions
• Hosting, security, email, analytics, and technical service providers
• Government authorities, regulators, courts, or law-enforcement agencies where required by applicable law
• Professional advisers where reasonably necessary for legal, accounting, or business purposes

We share only information that is reasonably necessary for the relevant purpose.

9. Data Security

We take reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, misuse, or destruction. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

You are also responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been accessed without authorization.

10. Data Retention

We retain information for as long as reasonably necessary to provide the requested services, maintain customer accounts, complete transactions, provide support, maintain business and financial records, resolve disputes, prevent fraud and abuse, and comply with legal, regulatory, accounting, or contractual obligations.

When information is no longer reasonably required, it may be deleted or securely disposed of, subject to applicable retention requirements.

11. Your Choices and Rights

Depending on applicable law, you may have rights regarding your personal information, including the right to:

• Request access to information we hold about you
• Request correction of inaccurate information
• Request deletion of certain information
• Withdraw consent where processing is based on consent
• Request information about how your data is processed
• Raise a privacy-related complaint or concern

Some requests may be subject to legal, contractual, security, or operational limitations. To make a privacy-related request, contact us at contact@pralkatech.com.

12. Children's Privacy

Our services are intended for businesses and general users and are not directed toward children. We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

13. International and Third-Party Processing

Some service providers used to operate our website and platform may process information in locations outside India. Where applicable, information may therefore be processed or stored through third-party infrastructure in accordance with their terms, security practices, and applicable legal requirements.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or business practices. The updated version will be published on this page with a revised effective date.